Case Studies

Kraken Employer Brand

Employee Value Proposition & Employer Brand Strategy

Role: Content Lead, Employer Brand @ Kraken

Industry: Crypto / Fintech | Remote-first, 3,000+ employees, 70+ countries

National Park Foundation

Paid Editorial campaign

Role: Associate Director, Executive Communications @ National Park Foundation

Industry: Conservation Nonprofit | Washington, D.C.

Screenshot of the Shenandoah National Park website homepage featuring a landscape image of mountains and trees at sunset, with the text "WE ARE SHENANDOAH" and a green button labeled "SUPPORT YOUR PARK".

Brand Positioning, Website Content & Digital Communications Strategy

Role: Director of Communications and Marketing @ Shenandoah National Park Trust

Industry: Conservation Nonprofit | Charlottesville, Virginia