stories Need Stewards

To earn trust and drive action across audiences.

Let’s get through the wilderness.

Mud on boots, radios crackling, the quiet work of guiding a group moving in the same direction. While guiding wilderness trips, I learned fast that leadership is stewardship: making good calls, telling the truth about conditions, and taking care of the people who have to carry the plan.

That’s the throughline I’ve brought into creative work ever since — calm leadership through clarity.

Camper Creative helps helps teams steward the story so leaders and teams show up consistently when it counts, and people can trust what they’re being asked to do.

recent highlights

The Kraken Employee Value Proposition

built

an employer brand + EVP system at Kraken for a remote-first org (3,000+ employees, 70+ countries).

See Case Study
National Park Foundation

led

a New York Times editorial campaign for the National Park Foundation — narrative development, paid media, and cross-platform amplification (ad, podcast, newsletter, social).

See Case Study
Shenandoah National Park Trust

created

a nonprofit communications and marketing function, building the plan, channels, and workflows needed to operate through the pandemic.

See Case Study

Selected Clients

Explore Recent Work

let’s get back on the trail

A campfire with logs burning surrounded by rocks in a forest at dusk or nighttime.

onward

〰️

upward

〰️

onward 〰️ upward 〰️

    • Messaging architecture (headlines, subheads, proof blocks, CTAs)

    • Website copy + UX copy (home/about/services, landing pages, flows)

    • Executive/leader copy (talking points, remarks, scripts)

    • Voice stewardship (tone, cadence, lexicon guardrails)

    • Integrated campaign toolkits (copy modules that travel across channels)

    • Campaign narrative + creative brief (what we’re saying, to whom, why now)

    • Positioning refresh + message pillars (a clear story teams can repeat)

    • Go-to-market / rollout plan (channels, cadence, sequencing)

    • Integrated campaign toolkit (core copy + modular assets that travel across channels)

    • Landing pages + conversion copy (web copy + UX copy, proof-first)

    • Thought leadership packaging (themes, narrative arcs, bylines/LinkedIn)

    • Partnership campaigns (co-branded story + shared toolkit + launch plan)

    • Employer brand campaigns (EVP rollout, recruiting narrative, culture moments)

    • Measurement framing (what “working” means beyond vanity metrics)

    • Narrative framing for press moments (angle, proof, what we won’t claim)

    • Stakeholder alignment (internal alignment before external announcement)

    • Defensible language (tight claims, proof discipline)

    • FAQs + Q&A prep (tough questions, holding lines)

    • Rapid response / issues support (statements, internal scripts, update paths)

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